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Effective Business CommunicationPRWeb Tip: Effective business communication is important in public relations as well as in any other area of business. Learning the basics of business communication will help with writing advertisements, speeches, direct mail letters, articles, Web copy and much more. Once you find a message for your business communications that works, use it in all of these areas. It will help your staff and your customers if all of your communications have a unified 'voice'. Associated Press Wire ServicePRWeb Tip: The Associated Press, along with other news bureaus like Reuters, provide breaking news stories to newspapers and magazines around the world. They have their own staff of writers who write the stories that are distributed worldwide, and they often derive news from press releases. Check the Web site to see where to send your press release. Timeliness is of the utmost importance to the wire services. Public Relations ServicesPRWeb Tip: Many companies will provide public relations services to other firms, either on a retainer basis or by project. These services include press release writing and distribution, but they can also include much more. A good PR firm will help you host media events, assist with trade shows, and line up speaking engagements for your top executives. They will help to position your company in the minds of the media and the public. About Electronic Distribution ServicesPRWeb Tip: Electronic distribution services will send your press release directly to journalists via e-mail. They will also submit your release to search engines. There are many companies that do this, so look carefully before you choose. A reputable electronic distribution service should 1) have its own database (as opposed to one that is purchased), and 2) charge a subscription fee or require journalists to opt in to the service. Journalists are far more likely to read a release they've paid to receive than one that is, essentially, spam.
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