A Press Release Is Not Required

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What is a press release?

A Press Release Is Not Required

Don't feel you need to put out releases on a certain schedule. Wait until you have something newsworthy to announce. Don't be like the boy who cried wolf. If your releases aren't substantive, they'll be ignored. Conversely, if you have two newsworthy announcements in the same week, don't be afraid to put out two releases.

   

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