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Press Release Impact

Determining whom your story impacts will help you decide where to send the release. If the announcement only affects a certain geographic area, send it to media in that area. If the information is relevant only to a certain industry, send it to publications that serve that industry. In general, the more people an announcement affects, the more news value it has. However, if a story affects a small number of people dramatically, that can have news value as well.

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