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Beware of using a press release template for every release. While it may help you include all the relevant information, it can stifle creativity if you try too hard to cram all the information you have into a formulaic outline. Some announcements simply don't conform to the standard format, and that's okay. The other danger of a template is that you will leave in information from a previous release, or will inadvertently include dated or incorrect information about the company.