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What is media relations?

Media Relations Definition

While many people use the terms "public relations" and "media relations" interchangeably, the definition of media relations is somewhat more narrow. Media relations refers to the relationship that a company develops with journalists, while public relations extends that relationship beyond the media to the general public. Media relations are important, but it's also critical to keep in mind the end result, which is the message that's disseminated to the public.

Comments

8/17/2006 5:48:40 AM
Adoltt said:

Good tip, extremely useful for my project. keep it glowing...

10/21/2007 5:30:18 AM
Rach said:

Ditto - this is exactly what I needed to help me with my project too. Thanks!

6/26/2009 11:51:23 PM
Ajohnson said:

yeh this was actually very helpful

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