Question:
How can I position my company as an expert resource for media?
Press Releases: Becoming a Relied Upon Source
You may be able to get your company in the news or establish yourself as an industry expert by creating a tip sheet or a top ten list. Make sure the content is not an advertisement for your business. It should also be appropriate to the business or industry that you're in. For example, a party planner might create a list of things to consider when planning an event, as long as it's not just a list of reasons to use his company.
Press Release Frequently Asked Questions
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Who will be affected by my press release?
How can I make my press release newsworthy?
How do I write a press release about a celebrity who uses my product?
How can I make my press release relevant to the local media?
What is an editor looking for in a press release?
How can I get an editor to notice my press release?
How can I write a press release on my company's accomplishment?
How do I announce a new ad campaign in a press release?
Can I write a press release announcing my company's anniversary?
How do I write a press release announcing that my company won an award?
Should I issue a press release about my company being sued?
How can I get press for my company's community involvement efforts?
How do I write a press release announcing a contest or sweepstakes?
Can I write a press release announcing a celebrity endorsement for my company?
Can I write a press release about an executive offering an expert opinion?
Can I issue a press release if my company has filed a lawsuit?
How do I write a press release about my company's quarterly earnings?
Can I write a press release about a recent report that reflected favorably on my company?
How do I write a press release to announce that my company is offering free information?
How do I write a press release about a free offer?
Can I issue a press release announcing new funding my company has received?
How do I write a press release about an industry trend that favors my company?
How do I write a press release about my company's new facility?
Can I announce a new employee with a press release?
How do a write a press release announcing a merger or an acquisition?
How do I announce a name change in a press release?
Can I announce a new contract award in a press release?
Can I announce a redesign of the company web site in a press release?
How do a write a press release announcing a partnership with another company?
Can I announce a patent filing or award with a press release?
How do I write a press release announcing a new product?
Can I issue a press release announcing a new book published by someone in my company?
How do I write a press release about a reorganization in my company?
How do I write a press release announcing a sales promotion?
Can I issue a press release about a scholarship my company offers?
How do I write a press release to announce that a company executive is speaking at a major event?
How do I write a press release announcing that my company is sponsoring an industry event?
What can I announce in a press release?
Does your press release answer these basic questions?
How do I lay out my press release?
What is the proper format of a press release?
What is the proper format of a press release? Who is the press contact?
What should the 'About' section say?
What should the opening paragraph include?
Where do I send a press release?
How do I send a press release?
How do I distribute my press release?
Should I use a press release template or software to help me write my release?
How often should I send a press release?
Will buzzwords help my release get read?
What is corporate communications?
Do I need a corporate communications specialist or department?
Why do I need public relations?
How can I write effective press release copy?
What are the keys to writing a clear press release?
How can I ensure my press release is well-written?
How can I make my press release as effective as possible?
What can I say about my product in a press release?
How can I best promote my product in a press release?
How can current events help my press release get covered?
How do I develop and maintain good media relations?
How do I get coverage for a late-breaking press release?
How do I distribute my press release?
Where do I send a press release?
What should I write about in a press release?
What are the best methods of press release distribution?
Should I distribute by other means aside from electronic distribution?
Who should I send my press release to?
What is an electronic distribution service?
How do I reach journalists directly?
Can conflict serve as the basis for a press release?
How can I ensure my press release is newsworthy?
How can I establish a relationship with journalists who cover my industry?
Should I provide content for Web sites other than my own?
What is the purpose of a press release?
What types of media outlets should I send my press release to?
How do I verify media outlet contact information?
Who should I send my press release to?
Should I use a press release template or software?
Should I use an online press release writing company?
Can I sing my company's praises in a press release?
What are the odds my press release will be run?
Is it OK to be defensive in a press release?
Should a press release sound like an ad?
Is it OK to use humor in a press release?
How often should I send out press releases?
Is it OK to use industry jargon in a press release?
What types of events are considered newsworthy?
What constitutes effective business communication?
Is it OK to use abbreviations in press releases?
Should I use active voice in press releases?
Is it OK to use technical jargon in press releases?
Is it OK to exaggerate in a press release?
Should I link my press release to a current news event?
What tone should I strike in my press release?
How strong should I be in making my point?
Should I keep my word choice simple in my press release?
Should I use adverbs in my press releases?
How can I write a strong press release?
What point of view should I use in my press release?
What are the most important things to remember when writing good press releases?
Should I attribute information in my press release?
What types of things are considered business writing?
What information should I include in the company tagline?
Should I include a dateline in my press release?
Is the headline really important in a press release?
What should the opening of my press release say?
What should I include in the contact information on my press release?
What elements should be included in a press release?
What should the opening paragraph of a press release include?
What should a press release quote say?
What should I include in the "About" section?
Should I create a press release template?
Is it OK to write a press release announcing an accomplishment?
Is a company anniversary an appropriate topic for a press release?
Should I write a press release announcing an award?
Should I send out a release about my company's community service?
What should I include in a press release announcing an endorsement?
Should I write a press release announcing expert opinions regarding our company or its products?
Should I send out a press release announcing our quarterly earnings?
Should I do a press release on a report that reflects well on our company?
Should I issue a press release announcing new funding my company has received?
Should I write a press release about my company's new facility?
Can I announce personnel changes in a press release?
What should I include in a press release announcing a merger or acquisition?
Should I announce a new contract award in a press release?
What should I include in a press release announcing a partnership with another company?
Should I do a press release on our company reorganization?
How do I write a press release announcing that a company executive is speaking at a major event?
What should I include in a stock offering press release announcement?
How can I position my company as an expert resource for media?
Should I send out a release announcing my company's participation in a trade show?
What does a corporate communication consultant do?
Where else should I send press releases?
Should I send my press release out to my entire address book?
Can I mention a celebrity in my press release if I know he uses my product?
Should I link my press release to current events?
Should I send my press release to my competitor(s)?
What are editors looking for in a press release?
What basic elements should a press release include?
What is the most important thing to focus on in a press release?
How do I make a press release timely?
Do editors pay attention to where a press release item is occuring?
How do I send a press release via a newswire?
What do I need to consider before distributing a press release?
Recent Press Release Questions
Q.
I`ve wrote a great press release for my book. Now i need to know where to send it?
A.
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