Beware of bragging in your press release. State the facts in the body of the release. The quote gives you a little room to "toot your own horn," but try to appear humble. If your company wins a national award or a coveted contract, by all means announce it. But keep it factual, and avoid appearing arrogant or boastful. Try having an unbiased friend or colleague read your release to be sure you haven't crossed the line.

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