Press Releases vs. Advertising

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What is a press release?

Press Releases vs. Advertising

Probably the single most important thing to understand about a press release is that it is not an advertisement. Avoid superlatives like "best" and "unique." Don't use exclamation points. Concentrate on the features of your product or service and on the benefit to the customer without using hyperbole.



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Carma Spence-Pothitt