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How often should I send a press release?

Say Something

If you don't have a new product or a new customer to talk about, dig a little deeper to find something newsworthy. Personnel changes, a new office location, an industry award, or a trend that favors your product are all newsworthy events. Do any of your employees volunteer time to community service on behalf of your company? If it's been more than six months since your last press release, look hard for newsworthy items to publicize.

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