Press Releases and the Facts

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Business Writing and other Press Release topics.

What can I say about my product in a press release?

Press Releases and the Facts

Avoid overblown statements in your press releases, as well as claims typically found in advertising copy. Stick to the facts. Watch out for statements like, "We're the best!" And by the way...exclamation points usually have no place in a press release.



Nobody has commented on this tip yet. Be the first.


URL: (optional)


Not finding the advice and tips you need on this Press Release Tip Site? Request a Tip Now!

Guru Spotlight
Jerry Mayo