Conversational--Not Overkill

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How can I write effective press release copy?

Conversational--Not Overkill

You should avoid jargon and make your press release conversational in tone. However, you don't need to include too much conversation! Take out any words that aren't critical to the meaning of the sentence. Journalists believe that "less is more," so watch out for words that don't add anything. Some words to watch for include: very, rather, obviously, pretty, and that.



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Candi Wingate