Overstating Your Case in Press Releases

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Business Writing and other Press Release topics.

How can I write effective press release copy?

Overstating Your Case in Press Releases

Overstating your case in a press release will make the reader suspicious of the entire release. Using superlatives or over-emphasizing your point usually backfires. Make sure anything and everything that you say can be backed up. Cite credible sources in the body of your press release, and include contact information of sources for journalists to ask questions of should they wish to do so.



Nobody has commented on this tip yet. Be the first.


URL: (optional)


Not finding the advice and tips you need on this Press Release Tip Site? Request a Tip Now!

Guru Spotlight
Candi Wingate