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What is the proper format of a press release?

Datelines and Press Releases

All press releases should include a dateline. The dateline of your press release should include the city and state in all caps followed by an em dash (a long dash), the date of the release, and another em dash. The body of the release begins on the same line. For example: "TRENTON, NJ--November 30, 2005--XYZ Company today announced..." If you follow Associated Press style in your releases, there are cities that stand alone. In other words, you do not include the state in the dateline. There is a list of these cities in each AP Style Guide.

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