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Every press release should include a 1) media contact, 2) headline, 3) dateline, 4) opening paragraph, 5) body, and 6) an "About" section. Include the answers to the six basic questions (who, what, where, when, how and why) in the first paragraph. Quote a company executive in the second paragraph. The third and subsequent paragraphs should provide detail on the facts given in the first paragraph.