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What should the opening paragraph include?

Sample Press Release Opening Paragraph

A sample opening paragraph for a press release might say, "TRENTON, NJ--January 1, 2006--XYZ Company, a leading provider of manufacturing equipment, today announced a new razor blade manufacturing machine. The new machine is expected to reduce time to market for new blade designs and decrease production costs." This paragraph answers who, what, why, when, where, and how.

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