Know Thy Reader

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What is an editor looking for in a press release?

Know Thy Reader

A good editor knows what his or her readers want to read. By carefully identifying the audience of each publication you're targeting, you'll know, too. Editors appreciate that you took the time to determine that their audience is likely to be interested in what you have to say. Visit the publication's Web site, and read back issues to get a sense of what the audience wants.



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Linda Handiak