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How can I attract press coverage? How do I provide news value? What are editors looking for in a press release? How do I get my release read?

Providing News Value

Make it as easy as you can for the editor to find the news value in your story. Don't make the editor slog through a lot of "spin" to find what's important to his or her readers. Truly new products and services, a new use for an existing product, or a new partnership that enhances both companies' position are good examples of true news value.

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