It's not advertising

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Press Release Basics and other Press Release topics.

It's not advertising

A press release is intended to be the basis for a news story. Overblown claims and advertising slogans have no place in a news press release. Present your product or service in a factual way, avoiding comparisons to your competition unless they are germaine to the subject and indisputable. Be sure that your release includes the basic facts (who, what, where, when, why, and how) in the first paragraph if possible.



Nobody has commented on this tip yet. Be the first.


URL: (optional)


Not finding the advice and tips you need on this Press Release Tip Site? Request a Tip Now!

Guru Spotlight
Alexis Niki