What To Write About

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What should I write about in a press release?

What To Write About

First and foremost, a press release needs to be newsworthy. The subject matter needs to be important or interesting to the audience, not just to you and your company. If something happens that people want to know about, it's worthy of a press release. If something happens that only people internal to your company want to know about, it's probably not.



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Barbara Gibson