Finding Material
Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Press Release Basics and other Press Release topics.
Finding Material
Many companies like to be on a certain schedule for press releases, to ensure that their name is always in front of the public. There is some merit in this strategy, although you don't want to issue a release if you don't have anything to say. That said, most companies can find something newsworthy to write about on a regular basis. In addition to the obvious subjects of new products or services, or a research breakthrough, you can issue a press release if you hire a new key executive, move your offices, speak at a conference, sponsor a sports team, win a contract or award or are featured in the news.
| Guru Spotlight |
| Jerry Mayo |
