Understanding the Audience

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Press Release Basics and other Press Release topics.

Understanding the Audience

Make sure you understand your audience when writing a press release. Keep in mind that your audience is both the reporter to whom you'll send your release, and their readers. Avoid industry jargon and acronyms that the average person won't understand. If you have to use an abbreviation, define it the first time you use it (e.g., "Customer Relationship Management (CRM) is critical to both internet businesses and brick and mortar shops.") Leave it up to the reporter to determine if readers are savvy enough to do without the explanation.

   

Comments

Nobody has commented on this tip yet. Be the first.



Name:


URL: (optional)


Comment:


Not finding the advice and tips you need on this Press Release Tip Site? Request a Tip Now!


Guru Spotlight
Alexis Niki