Headlines and Subheads

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Headlines and Subheads

If you can't fit everything you want into your headline, use a subhead. Beneath the headline, in italic type, you can write more information that expands on the headline and provides more detail. As with the headline, the purpose of the subhead is to get the reader to continue reading, so it should draw the reader in. Stay away from word play - keep it factual but compelling.



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Ray Lokar